Augmented Reality DJ

The developers of Boffswana take augmented reality one step further with this new development of a AR-driver dj mixer for Wrigley 5 gum
As part of the brand's "Stimulate Your Senses" campaign, the challenge from the client was "to produce a sensorial experience online" The result is create the 5 Mixer, which turns visitors into virtual DJs through a set of three different "flavor-inspired" orbs. Once three base tracks have been selected, users can modify the audio being played through the simultaneous use of three controlling Glyphs downloadable off the 5gum site.

I can see many possibilities for future AR applications. I wonder how long it will take for a big music band or artist to release the first AR videoclip? Imagine a band like Gorillaz, Daft Punk or Justice playing on your desk while you get to control the mixing of the song. Hey creative videoclip directors, what are you waiting for!

UPDATE: For the launch of their new album Temporary Pleasure, Simian Mobile Disco has created an Augmented Reality Experience in the form of a temporary installation/ popup store in Carnaby Street, London starting from Mon. 17th Aug. "The installation reflects the concepts behind the record - it's brief, fun, and how could we miss the chance to augment the reality of the general public. The AR technology is amazing and we think people are going to love it." says SMD. I'll post a video as soon as it pops up on the internet!